Experiencing the Automotive Enthusiast Websites

Since the automotive aftermarket industry is so huge and this area has so many die-hard automotive enthusiasts, it is becoming more popular to come across a range of social media sites that are specifically targeting the car fanatic. Beyond offering a great place for like-minded individuals to interact, the emergence of the automotive-theme social websites also provides a perfect opportunity to stay up-to-date with the latest news and activities in this niche. With the aftermarket for automotive parts worth billions of dollars per year, it only makes sense that the popularity of the more niche social networking sites will continue to increase in popularity.

A highly interactive automotive enthusiast website offers a perfect opportunity for the like-minded audience to catch up with others that are passionate about the same thing and gives the perfect chance to show off the wide-ranging improvements or modifications that might have been carried out on a vehicle.

Many of these enthusiast sites come with the ability to comment or rate other people’s vehicles where images have been uploaded. Beyond the basic ability to rate and tag other member’s vehicles, you will also come across some high quality websites that incorporate all the social networking tools, such as the ability to chat in the forums, send instant messages, create a blog, and provide an in-depth profile.

Since there will be such a wide array of niche-specific information in one location, a further quality feature of these enthusiast sites is that they are able offer a highly effective research tool for finding out information on restoring a vehicle or which parts might be sourced from the most appropriate location. Also, if you are having difficulty in installing a specific part for your vehicle you have access to a rich knowledge base of people who have the ability to give detailed notes on the best course of action to repair or install a particular item.

Even though it might well be possible to create a range of car-themed content or posts on the general social network websites, the significance of the pages is more likely to be eroded since the visitors to these pages are more interested in the social networking aspect. If you really want to attract the right target audience to you pages about automotive themed information, if often benefits to look at interacting on the niche specific social sites.

All in all, the automotive enthusiast loves the ability to create the user-generated content since it offers the ability to show off a modernized vehicle and see the accessories and parts available in the market.

Sources to Get Quality Online Leads for Automotive Dealers

Are you still placing ads in newspapers or billboards and waiting for people to show up at your dealership? Do you have a nice website but are unable to get quality leads? Is your competitor grabbing all the prospective buyers in your market? Then it is the time to rethink on your marketing strategy.

We all know that there are a limited number of potential car buyers in the market. Now the question is, how do you direct these potential car buyers to your dealership? Though consumers like to physically inspect a car before purchasing, it is the Internet they approach first in their car buying process. Needless to say is how dramatically the Internet has changed the car buying process – almost 90 percent of consumers use the Internet to research vehicles (source: ‘Capgemini Cars Online Study 2009/2010’). The survey also states that many consumers today are starting their research on vehicles with search engines, then moving to manufacturer and dealer sites.

So, it is very important for the auto dealers to have a solid internet marketing strategy; which includes automotive SEO, PPC, Email campaigns and automotive social media marketing media to get quality online leads and stay ahead of their competitors. A well planned internet marketing strategy enables you to access a wide number of potential customers, which then translates in to huge sales.

Simply put, investing in the website design is not enough. Proper care and nurturing its performance should be the top priority of an automotive dealer. It is very important to make sure that your website is ranking on the first page of all the major search engines in order to get highly qualified, exclusive leads to your website.

Sources to get quality leads
As a smart auto dealer, you should embrace all that the Internet offers. In order to survive, sustain and succeed in today’s competitive environment, you should take advantage of all the tools that are available; such as SEO, PPC advertising, e-mail campaigns, and an aggressive social media marketing strategy.

SEO
Automotive SEO is one of the major sources, which provides quality online leads for your dealership. A solid automotive SEO strategy lists your website among the top rankings for all your keywords. Ranking on the first page of the search engines makes your website credible, which in turn provides more traffic, more quality leads and eventually more sales. Proper optimization of home and inside pages brings up all the content related to services and products you offer – making it easy for the customers to know about your services.

PPC
Pay Per Click advertising involves purchasing sponsored links on the top of page of a search engines. These campaigns can generate instant sales to your dealership if used within the right context. PPC attracts highly targeted traffic to your dealership based on the keywords you have selected. An important aspect of a PPC campaign is that they can be launched quickly, which ensures that you get quality leads in no time.

Email campaigns
E-mail marketing is one of the most effective marketing methods that generate quality leads. Email campaigns increase sales, downloads, inquiries, registrations and overall sales. Through email campaigns, dealers can contact potential customers on a regular basis, increase customer loyalty by sending newsletters or other information related to products or services they offer. Through email marketing, dealers can target large number of customers with minimal budgets. In short, it is a cost effective, highly responsive and opportunistic medium to generate quality leads.

Social media marketing
Millions of people are using social platforms like Twitter and Facebook on a daily basis nowadays. It is one of the latest and the fast growing marketing base today. High-quality social media content can raise brand awareness and consideration levels. It can also change customer perceptions of a brand. Social media marketing improves your dealership’s reputation online and thus provides quality leads.

Automotive dealers can get quality online leads using Search Engine Optimization along with the other three campaigns mentioned above. But even today, many auto dealers are still not embracing these highly effective marketing campaigns because they either fail to understand them or they think that it is time consuming and difficult to implement. If you are one from them, it is very important for you to approach a reputed internet marketing firm that specializes in helping automotive dealers, to get quality leads that result in sales opportunities.

Pinterest And Automotive Industry

Pinterest is a rapidly growing social network founded in 2009 by Ben Silbermann. In December 2011 it hit the top 10 largest social network services with over 11 million visitors weekly. One month later, in January 2012 Pinterest had more visitors than YouTube and Google+. In March the same year, Pinterest became third most popular social network after Facebook and Twitter. In February 2013 it already had 48.7 million unique users worldwide, which means that it grew at 400 percent in just one year.

Before August 2012, Pinterest was not user-friendly as it is today, because a registration was not so simple. For user to register, an invitation was required. So if you don’t have a friend who is already a registered member, you need to send a request to the administrator, which would later be approved, and you would get the invitation from the admin. Now it’s not so complicated, you just need to type in your basic info and you’re a registered member.

Pinterest and Automotive Industry is a social network based on pictures and videos you ”pin” on your pinboard. You create Pinboards based on the content you want to post, and in that way you connect with users with the same interests. It’s simple, user friendly and interesting. The dashboard is vivid and full of content, but not unnecessarily cluttered.

That makes Pinterest ideal for promoting products and services to the audience with right interests. But brand owners are not using Pinterest for this purpose as they should.

Automotive is a word which represents any form of self-powered vehicle. Automotive industry covers companies and organizations involved through the design, and selling motor vehicles.

The Automotive industry began in the 1890, and for many decades the United States led the world in automobile production. In 2009 China produced more twice the number of cars made by the USA in second place. As do most industries, and automotive industry had many rises and falls. For example, car production in 2009 was 12 percent less than it was in 2008. But in 2010 it grew by 26 percent compared to the previous year.

The market is won by low prices and high quality products, but most important part is marketing. Advertising, or bringing products to targeted potential customers, is crucial, and the best way of advertisement are social networks. Brand owners are not using social networks to the extent as they should, mostly Pinterest, for it is less popular than Facebook and Twitter. But they are making mistakes, especially Car manufacturers, for Pinterest is ideal for promoting automotive industry and their products. People like cars, and they enjoy being the first to post a picture of a brand new model or to share with their friends. So cars are basically really popular, for all ages and genders, for all types of people. That makes it easier for car manufacturers to target the audience, and Pinterest is a right place to do it. So, for commercial use by Pinterest and Automotive Industry, will definitely be a right choice.